Sure I was born in the 90s.
Today I was talking to a good friend of mine here in Milan and we arrived to the same point: the 90s. Okay, this sounds a little bit cryptic. Well, we were taking about mums taking their daughters to see the One Direction concert and we agreed that our mums would had never done that. Never.
At the time we were so obsessed with one only music band: The Spice Girls. Seriously, I still have a VHS of their movie (yes, there is a movie! pretty epic too) and their fashion style.
The huge platform shoes that are so trend now, it’s them who let it become a success. Me and my friend, both had the same memories about begging our mothers to buy those shoes. But the answer was always no, so we replaced them with Fornarina’s. (if you are born in Italy during the early 90s you know what I am talking about).
I still get emotional when I hear Viva Forever, their last song. I am such a 90’s kid. Also, I have found a pretty awesome vintage shop here in Milan, Groupies is called, where basically they have male & female clothes from the 80s and the 90s. And it is great. I recommend you. (check it out on my Day 2 subway video, here’s the link: #1SUBWAYSTOPEVERYDAY | Day 2 min. 4:33)
And also, this summer fashion is driving towards the 90s decade. All the big low-cost company, from Zara to H&M, have high-waisted jeans, shorts or baggy ankle high jeans, crop tops, tiny T-shirts, tank tops or anything else. Plus plastic or better neoprene is the fabric that goes the most. I know it’s pretty sweaty especially for summer, but who cares? I like it.
But anyway, today my shopping day was a total FAIL.
I will explain: I am working almost 24/7 for the S/S 15 campaign at Versace and our only day-off is Saturday. Moreover, today I have big hopes because it is the first day of sales.
Like every summer, I make the same exact mistake. I have this, then-always-disappointed, conviction that when sales starts (even more, in a fashion capital like Milan not as in my small town), you are then able to find lots of stuff at reasonable price. I mean 50% – 70% off is a lot.
Today wasn’t the day. First shop: unbearable (Anonymous, don’t shop Forever21 there!). I mean they sell Forever 21 which doesn’t exist in Italy. Okay, shipping costs may be high but you can’t sell me a simple jeans dress (the exact one in the picture below) that would maximum costs 20$ at 70€, but with “some discount we can go down to 60 €”, she said. Seriously?! 60?! Crap! (edit: I then check it out, it’s 24,80$!!!!!!)
Secondly, American Appereal is pretty expensive here as in the US…but they just do some 30% on horrible old long skirts, some blouses and that’s all. Excuse me?!
Then, it came the madness. H&M was crowded and there was nothing really good to be bought at all. Especially when quality already sucks. I ended up in the Basics area and bought a pair of black leggings. Awesome! Plus dear store managers of Pull&Bear: you don’t invite people in, if you turn the music on even more than a club. Let me say it clear: you drive them crazy. They will leave insulting you all the way to the exit and more.
In all of these stores, such as H&M, Pull&Bear, Zara, Mango, Oysho, Stradivarius or Bershka they don’t get one thing: you can’t seriously do discounts like 18 € so 16 € with a 10% off. What is it?! A game? Really, the highest discount I saw was 10 €.
Then at the end of the day, I arrived at Zara (number 2 Zara actually), cued for a good half an hour, tried 4 pieces of clothes and the only one I cared about (baggy 90s jeans in the pic above – not on sale) wasn’t available in my size. Of course.
Now I can say it: I hate sales. I ended up disappointed like all the previous time. I know all the store assistants go hide the good stuff. I should investigate…
Have you guys found something nice instead? Let me know(: